Found — Illustration system

Challenge

Amidst the sea of detailed hi-fi AI gen styles, we sought a simpler, more iconic approach. While balancing Found's sophisticated design met with a warmer, more relatable brand aesthetic.

Solution

Develop a versatile illustration system to infuse personality and consistency across all touchpoints, elevating brand perception and empowering the design team.

Impact

Enhanced brand differentiation, increased design efficiency, and strengthened brand positioning as a trusted, approachable resource for small businesses and the self-employed.

Role 

System design, illustration, brand experience

Collaboration

Cathy Bishop, Robert Murdock