Formant
Challenge
Adding a visual identity for Formant, a cloud platform connecting robots and humans, that feels approachable yet reflects the complexities of robot observability.
Solution
Formant breaks the mold in robot management. Their approachable brand identity and user-friendly platform empower teams, not intimidate them. This human-centered approach simplifies robot interaction, making automation accessible and empowering for businesses of all sizes.
Impact
The platform unlocks ROI for any business by simplifying robot data, workflows, and management. Empowering a human-centered future of automation, processing over 5 billion data points monthly and support 50k concurrent streams across 200+ robot types.
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Discover • Define • Develop • Deliver •
Role
Design director, system design, product design, brand experience
Collaboration
Jeff Linnell, Peter Tarka