76

Challenge

How can we revolutionize the customer experience to drive fuel sales and solidify brand loyalty?

Solution

Creating change across an organization requires a visible commitment that signifies a real shift. Aiming to create a new brand experience, we re-imagined the brand belief "76 loves drivers" from exterior lighting and signage to signature at-pump experiences.

Impact

76 transformed the gas station experience by prioritizing customer needs. Through convenience, a differentiated brand, and loyalty programs, we fueled customer satisfaction and sales growth.

Role 

Brand experience design, experiential & visual design, brand Identity

Collaboration

VBP Orange